Information We Collect
How We Use Collected Data
We utilize the non-personal information described above to better customize the sort of advertisements you see. We also aggregate anonymous cookie data in order to identify large audience segments that assist advertisers in targeting their campaigns to the most relevant Internet audience. We may use click stream data as well as cookie data for non-targeting reasons such as frequency capping, compliance, fraud prevention, billing, service fulfilment, ad reporting or delivery, market research or product development within the permissions of the NAI/DAA Principles and EDAA Framework. Our anonymous tracking cookies are programmed to expire in ninety days from the last time we encounter you, at which point the web browser will delete them automatically. We store non-personally identifiable information in log files, which may be retained in our systems indefinitely. Anonymous data stored in our log files that associates the log data to a particular browser or device include IP address and User ID. We purge the IP address and irreversibly obfuscate the User ID from our log files six months after collection of this information. This information may also be combined with data from other sources, and shared with our affiliates and partners for similar use.
Consumer Choice – Opting Out of Behavioral Advertising
Organic Visitors follows generally accepted industry standards to protect against unauthorized access to, destruction or disclosure of data. This includes undertaking physical, electronic and management activities to protect data integrity, access and use. Any data that is stored on our servers is treated as confidential and is not made generally available to the public. Our servers are protected by firewalls and are located in secure data facilities to further increase security. Please keep in mind, however, that despite these reasonable efforts to protect data on our servers no method of transmission over the Internet is guaranteed to be secure. Therefore, while we strive to protect your personal data at all times, we cannot guarantee its absolute security and shall not be liable for any breach of security by an outside party.
Transfer of Data Upon Change of Control
In the event that another company acquires all or substantially all of the assets of our business through a consolidation, merger, asset purchase or other transaction, we reserve the right to transfer all data (including any personally identifiable data) that is in our possession or under our control to such acquiring party.
Organic Visitors is sensitive to the issue of children’s privacy. Hence, our services are neither developed for, nor directed at, children. We don’t offer the targeting of advertising towards anyone under the age of 13.
Organic Visitors allows advertisers to target users in certain health-related categories. A list of these categories may be found here.
If you contact us, we may keep a record of that correspondence, including your email address. This relates to your correspondence with us only – we do not gather users’ email addresses as part of our online advertising business. We are committed to following the IAB UK Good Practice Principles. If you feel we are breaching those Principles, you should contact us at firstname.lastname@example.org. If contacting us does not resolve the complaint, you should follow the IAB UK complaint procedures at www.youronlinechoices.co.uk/how-do-i-make-a-complaint.
Questions and Comments